ORAGE /
campaign concept
A Canadian outerwear brand with deep roots in ski culture, Orage has been making clothing since 1989. When the brand needed a refresh on its positioning and accessibility in the market, The Social Shop helped develop the creative underpinnings to move them in a new direction by exploring the people and places of Orage.
The Social Shop worked with Orage to clearly define the campaign and develop a creative brief, overarching narrative structure and necessary branding elements. Faces + Places shares the rich stories of Orage's athletes and the points around the globe that craft and characterize them. In partnership with Teton Gravity Research, Orage used this creative direction to guide and inform an engaging digital campaign roll-out, which consisted of a microsite, essays, videos, social and interactive elements to tell its athletes' stories.
MICROSOFT /
digital analytics
Microsoft's MSN product reaches over 10 million unique users every month generating nearly 1 billion page views with a click-through rate that hovers around 35% on average.
We worked with Microsoft to drill down and analyze its web metrics to discover trends, successes and challenges, understand audience behaviour and derive actionable insights. We captured and converted data into user statistics presented in easy-to-understand models that played a huge role in sales, marketing and editorial decisions.
DEX CLOTHING /
email marketing
Founded in Montreal in 1991, Dex is a true pioneer in affordable luxury. Being based in one of the hippest cities in North America definitely has its perks. Surrounded by an unrelenting stream of inspiration and world class talent, the Dex design team has a natural gift for creating the hottest looks at prices that won’t make you sweat.
The Social Shop supported Dex's digital marketing efforts by developing content for a new email marketing campaign. Arriving hot and fresh in customers' inboxes, our targeted and creative content raised brand awareness, drove site referrals and a call to action on product highlights, all while staying true to the Dex voice.
Our experience across many industries helps us develop the right campaign and right content for our clients. We know what works and what message strategy can create the biggest impact. If you want to boost your sales, open rates, and click-through rates, get on board with email marketing. We’d love to share our success stories with you and discuss how your customized campaign can become one of them.